Retail · 2024
Composable commerce that doubled conversion uplift
A headless, composable commerce rebuild that shortened launch cycles 3x and lifted conversion by 27%.
A multi-brand retailer — Retail · $1.2B online revenue
Client
A multi-brand retailerRetail · $1.2B online revenue
Technology stack
ROI
268% over 24 months, payback in 9 months.
Client overview
A multi-brand retailer's monolithic commerce platform could not keep pace with brand launches or experimentation, throttling growth and inflating per-launch cost.
Business challenge
Replatform to composable commerce without disrupting $1.2B in online revenue, and establish a foundation every brand could reuse.
Approach
We designed a composable, headless architecture with a shared commerce core, brand presentation layers, and a unified inventory service. Migration used a strangler pattern with parallel-run validation and a brand-by-brand cutover.
Business impact
The retailer now launches brands in weeks, experiments continuously, and runs a shared commerce foundation that scales across the portfolio at lower cost.